Digital media
Digital
media are content either in audios, videos, images and texts codified for
distribution on computer networks. In other words, it is the way in which the
websites in which they make the visits of the users are found so that in the
end the conversion takes place. The intention of all this is that the content
reaches large masses in such a way as to increase the possibility of obtaining
an immediate response from the user.
They are
classified into 3 types:
1.- Own: are
those users who control their own means, such are the cases of: web site, blog,
email, among others.
2.- Cattle:
the one whose content is generated by the user (UGC), ie are comments,
re-publications content, among others.
3.- Paid: in
the way they pay the medium to publish the ad in portals, such are the cases of
influencers, banners in other portals, among others.
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